Business Strategy Research Paper Example | Topics and Well Written Essays - 500 words

Business Strategy - Research Paper Example There were several initiatives developed as part of this strategy as will be described and evaluated below. One of the initiatives was ensuring that the company registered improved restaurant operations. In an effort to achieve this, McDonald’s ensured that employees received relevant training to their job responsibilities as well as leadership skills. Since the company has the Hamburger University, it proved easy for it to offer training programs. In addition, McDonald’s sought to ensure that its products were sold at an affordable price. Notably, the company indulges in research on the emerging economic trends and ensures that it adjusts prices to match the economic situation. The company focused on cutting down costs so that it would succeed in reducing the food prices. However, it maintained its quality of services and food. McDonald’s also increased the variety of its menu presenting consumers a diverse range of beverages and fast foods. The company was keen to realize that healthy eating has become a priority for many consumers and introduced quick service foods , which are healthy. Worth noting is the fact that the company also increased the number of McCafes as well as operating hours (Weinstein, 2012). In order to determine whether McDonald’s strategy is well matched to the industry conditions, it is critical to consider how its internal and external conditions complement each other and how they are aligned with the industry conditions. Evidently, McDonald’s has identified and utilized the best opportunities available in the market. It strives to offer its consumers unique products. In addition, the company has ensured that its business strategy conforms to the emerging social and economic conditions as well as buyer preferences. This is made evident by the fact that the company reduces prices when there are economic hardships. Moreover, it